Date: Thursday, January 9, 2020 Time: 8:30am
Location: AT&T Headquarters, Whitacre Tower, 208 South Akard St, Dallas, TX 75201
Location: AT&T Headquarters, Whitacre Tower, 208 South Akard St, Dallas, TX 75201
8:30 a.m. - 9:00 a.m. |
Registration & Light Breakfast |
9:05 a.m. - 9:10 a.m. |
Welcome and Overview - Travis Lofley, 2020 Career Development Conference Chairs Jeff Balter, National Advisory Board Member & Event Host |
9:15 a.m. - 9:25 a.m. |
Special Remarks - Dr. David Perlmutter, Dean of the College of Media and Communication |
9:30 a.m. - 10:20 a.m. |
Panel – “Welcome to the Real Working World” What they didn’t tell you in school and how it will impact your career trajectory. Top tips and advice from the pros; find out the key skills you need to be successful coming out of school; what are the new industry positions; why it might not be at an agency. Where will you fit in? Moderator Kim Rice, VP, Visual Resource Group Panelists Alissa Nixon, Marketing Communications Specialist, Siemens Adam Hernandez, Social Media Specialist, Southwest Airlines Brett Gray, President, Brett Gray Public Relations |
10:30 a.m. - 11:30 a.m. |
Session A: "Data Analytics" Learn why data analytics are important in the communications field; learn how to interpret and put data to use. Moderator Tim Loecker, SVP, Weber Shandwick Panelists Brittney McKone, VP of Analytics, Weber Shandwick Mat Threadgill, President, The Threadgill Agency Lyzbet Zimmerman, Director of Decision Sciences, Quadratic Session B: “Entertainment Industry and Communications” Speaker: Matt Wilson, Director of Sports & National Accounts, Arlington Convention & Visitors Bureau |
11:30 a.m. - 12:00 p.m. |
Lunch Break |
12:00 p.m. - 12:50 p.m. |
Keynote Speaker Emily Jones, Sideline Reporter, Texas Rangers/Fox Sports |
1:00 p.m. -2:00 p.m. |
Alumni Chats/Social Listening Lab Tour |
2:00 p.m. - 3:00 p.m. |
Session A: "More to Advertising than Creative" A look at media buying, strategy, planning, account management Moderator Charlene Stark, Stark and Company Consulting Panelists Bryan Camella, Sr. Director - Regional Sales, Quantcast Mat Threadgill, President, The Threadgill Agency Stephanie Sorrells, Media Manager, Infinite Digital Session B: "Working for a Fortune 500 Company" With more than a dozen Fortune 500 companies in the Dallas/Fort Worth area, how does one go about getting an entry-level job; what can you expect working for a top organization? Moderator James Hering, Principal, The Richards Group Panelists Jeff Balter, Lead Product Manager-TV, Xandr (AT&T Streaming) Adam Hernandez, Social Media Specialist, Southwest Airlines Alissa Nixon, Marketing Communications Specialist, Siemens |
3:00 p.m. - 4:00 p.m. |
Networking & Recruiting Fair AT&T Advertising Arlington Convention and Visitors Bureau Armor Frisco Rough Riders HCK2 Pierpont Communications The Richards Group Threadgill Agency Siemens Weber Shandwick |
4:00 p.m. - 4:15 p.m. |
Closing Remarks & Wrap Up |
4:30 p.m. - 5:30 p.m. |
Happy Hour at The Woolworth – 1520 Elm St. #201 |
Live tweet by sharing your favorite moments, takeaways, photos, etc. using #CDCDallas.
