| agenda |

Date: Tuesday, March 16, 2021  Time: 3-6 p.m. CT
Location: VIRTUAL! A Microsoft Teams link will be sent to all registrants.

Live tweet by sharing your favorite moments, takeaways,  using #TTUCDCgoesvirtual #10years.

3:00 p.m. - 3:10 p.m.	Welcome Statement – Dr. David Perlmutter Ph.D. Professor & Dean, College of Media & Communication for Texas Tech University
3:10 p.m. - 3:30 p.m.	Keynote Speaker – Linda Rutherford SVP, Southwest Airlines
3:30 p.m. - 4:00 p.m.	Panel – "Working in Today's Communications World. Learning to Pivot!" Hear from real-world practitioners on today's fast-paced experience in MarCom.
4:00 p.m. - 4:30 p.m.	Panel – “Sorting Out Traditional (and Non-Traditional Roles) in the Industry” Why you may love a totally unexpected job that's out there waiting just for you.
4:30 p.m. - 4:45 p.m.	Breakout Room Explanation
4:45 p.m. - 5:00 p.m.	15-Minute Break
5:00 p.m. - 5:30 p.m.	Breakout Rooms Part 1
5:30 p.m. - 6:00 p.m.	Breakout Rooms Part 2
Breakout Room Topics	Ad Agency Experience Mad Men have left the building. Understand the new ad agency experience. B2B Communications B2B also means "Back 2 Business"! Lock on to the latest trends in business and development. Sports Marketing From on the field to virtual reality eSports, see what's in the lineup for your future career. Non-Profit Communications Finding additional real-world benefits working in the non-profit world. Digital/Technology & Analytics Communications Why getting geeky is in everyone's future. Code up! Journalism in the Digital Environment From fake news to integrity in reporting, why journalism is not dead yet! ​